Iconic artist and Precious Dreams Foundation use fashion activism to raise money and highlight the value of mental wealth.
Precious Dreams Foundation (PDF), a non-profit co-founded in New York City by Nicole Russell, has teamed up with visual artist Brandon Breaux to redesign its logo and bring attention to its goal of empowering at-risk youth to self-comfort—so they can sleep and dream. Breaux, a native of Chicago, home to PDF’s newest chapter, is known for his iconic album covers, including those designed for Chance the Rapper. Identity, the subconscious mind and the fragility of the human psyche are themes woven into Breaux’s art. With that focus, he collaborated with Russell to reimagine PDF’s visual presence. And through his clothing line “Invisible Space,” they created a unique offering of PDF t-shirts that will not only raise money (all proceeds benefit PDF) but also optically support PDF’s mission.